Read about home care expert Merrily Orsini, MSSW in the press below or choose one of the other home care resources from the list to the left.
Home Care Press
Press
WomenEntrepreneur.com – October 2009
Sales and marketing are like dance partners. As with a pair of dancers, sales and marketing have the same ultimate objective: to work together, to play off of and enhance one another. Yet how each pursues that objective is different. Sales and marketing teams have unique strengths, weaknesses and core competencies. Yet management often lumps the two together, as though each performs the same role. The result is that, rather than benefit from each other’s capabilities, they compete at similar tasks in which neither excels. As we’ll find out, marketing needs to lead–defining the message–and sales needs to tailor that message to its clients.
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Home Healthcare Management & Practice Journal: June 2009
Obtaining Referrals in the Face of Regulation | By Merrily Orsini
To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/4/286
Home Healthcare Management & Practice Journal: February 2009
Leveling the Field: How Freestanding Agencies Compete with Hospital-Based Home Health Agencies | By Merrily Orsini
Freestanding Agencies need not be intimidated when hospital-based home health agencies emerge in their service area. This informative article describes how freestanding agencies may just have the upper hand, and notates information for developing relationships with key types of referral sources.
To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/2/137
WomanEntrepreneur: January 2009
For businesses that provide products or services people only seek when the unexpected happens, marketing to potential users before the need arises can be a challenge. The solution is to implement a marketing strategy that networks for the worst.
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Glass Art Society Journal: 2008
Small Steps Make Giant Strides With Self-Promotion | By Merrily Orsini
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Entrepreneur: October 2008
7 Hot Business Ideas – Senior-care industry is booming.
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Business First: October 2008
Orsini named to home care, hospice board.
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Louisville Magazine: August 2008
Merrily Orsini wins the Digital Age Entrepreneur award.
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WomanEntrepreneur: August 2008
Forget Slick Sales Copy – Instead, position your company as a helpful resource and watch clients come calling.
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Private Duty Homecare Association: May 2008
corecubed named one of the 25 best women-owned companies.
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Lane Report: April 2008
corecubed ranks among top women-owned companies in U.S. – A Louisville marketing, public relations and design agency has been recognized by Working Mother magazine as one of the nation’s 25 best women-owned companies.
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Working Mother Magazine: March 2008
Working Mother names corecubed one of the 25 Best Women-Owned Companies for 2008!
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Business First: March 2008
corecubed Honored by Working Mother Magazine.
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AOL Careers: January 2008
The Secrets to Their Success – Three true work at home tales.
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SeniorNews.net: November 2007
System Helps Home Care Agencies Boost Referrals – Until recently, many home care agencies didn’t have to think much about marketing… But times have changed.
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MSNBC: September 2007
Turning to Plan B – Sometimes even the best business ideas need some adjustments – or a complete overhaul. corecubed client Benito’s as well as corecubed Managing Director Merrily Orsini are included in this article on business growth.
BNET: September 2007
How to Manage Employees in Remote Locations – corecubed’s Merrily Orsini is quoted, and several employees were interviewed in this resourceful and informative article. Thanks to technology and globalization, more and more business teams are working together across state lines and international borders. Many corporations employ “dispersed teams,” where a manager in New York may communicate daily with colleagues in Boston, Los Angeles, and Singapore.
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